Chapter 1166 (1/2)
Healthy competition is good for individuals and not bad for companies.
They live in the real world of adults, not the baby castle of little girls or the science fiction kingdom of boys.
”First in North America.” Because of Li Zitao's words, shendun Auto's sales plan has been redone.
”Boss, should we find a star to speak for?” Mr. ovely suggested.
Inviting stars to speak for products has become a new popular and publicity trend. Almost overnight, advertising companies all over the world fall in love with the influence and purchasing power that stars can bring.
”Models Find a few groups of models to show up in speed and passion. What I said is to show the positive, people have an impression. Let them have a contest with poisonous snakes of different colors. The prime time advertisement of Lanc Buy it. ”
The influence of TV advertising is also the time to reflect its value. Now, those who can afford to buy TV are people who have considerable assets, are willing to spend money, and are curious about new things. The same principle applies to alpha viper.
North American muscle car is the positioning of ”poisonous snake” put forward by Li Zitao. It is a brand-new term, representing the extreme combination of speed and strength.
American muscle car, aegis car advertising for the first time clearly appeared in the minds of the American people, a new definition of the use and value of the car.
It also represents that the automobile industry has a new development field. It can be said that aegis has created a new profit channel for all peers.
This event caused a great stir in the automobile industry. Ford and Chrysler successively called aegis to see the poisonous snake in the testing stage as soon as possible.
Shendun was very generous in this regard. It specially organized a test, and invited CEOs and chief designers of luxury car brands such as Ford, Chrysler, GM, Cadillac and so on.
In half a month, Alfa Viper will officially be on sale, and photos of it will appear frequently in newspapers, and its disappearance and appearance will be shown on radio and television. Its power and technical information are also published in detail in newspapers.
It's a mature product coming on the market, and there's nothing to hide. However, in order to truly understand the technology and performance of ”Viper”, they will have to wait another half a month before buying several cars for research after the official sale.
This is what every auto company will do. For example, GM, Ford and other giants. After a new model is put on sale, aegis will also buy a few to open up the research.
The other party's design and performance, whether the technology used involves its own unique, resulting in infringement, these issues are the focus of attention of automobile companies.
A few days before and after each new car launch is the busiest time for design teams of all automobile companies.
They should not only ensure that their products will not have any problems in the exhibition and testing, but also observe and record the brand-new products of other companies.
Learn from this. All walks of life are basically the same.
In the future, Microsoft, apple, and IBM are not just people who copy and tear them down, change their soup and do not change their clothes, and they are boasting of each other and making a lot of money.
Speaking of this, aegis has recently received an offer from Chrysler.
Chrysler wants to buy AEP, which is owned by aegis, and wants to take a stake in ”carpe” to enter the truck market.