Chapter 1151 (2/2)

Even in his imagination, Li is not sure whether he can accept it, let alone tens of thousands of Hualian employees and enterprise executives.

”How are we expanding in other countries?” With a preliminary decision in mind, Li Zitao put his attention back on the golden arch.

The annual meeting of Hualian is scheduled for tomorrow. Before that, he will listen to the development layout of golden arch in the next few years and the progress of previous plans.

McDonald's, subway, PepsiCo and Burke are all at the same time. Pepsi and subway have the strongest development momentum in the past two years.

As of today, PepsiCo's overseas market covers 61 countries, which is still a certain gap compared with 76 countries where Coca Cola sells well, but it is rapidly decreasing.

According to the plan, the markets PepsiCo will fully occupy are France and Germany, so far there is no shadow of delicious and Pepsi in the two countries.

This time, they no longer choose to catch up with each other. Instead, they want to seize the opportunity in these two blank markets.

As for the micro ”on the go” fast food restaurant like subway, there is no similar product or brand that can threaten it in the world.

In the course of its development, the most interesting thing is its ”unique” location in overseas countries.

After selecting a city, someone will first investigate the fast food industry in the city, and the tasters will personally go to the local most popular fast food truck or shop to taste its products.

Then, the food R & D department will improve the products according to different local tastes. After that, the real estate department of the company will start site selection, negotiation and finalization of the purchase (lease) contract.

And the interesting place is here. They will choose the location of the store in the fast food truck that the ”taster” has tasted before or next to the store. If these places have no choice, at least in the same community.Since its overseas development, saibaiwei's revenue accounts for 80% of its total revenue. I don't know how many white bones have been buried under this dazzling achievement.

The small restaurants that have been crushed by it, family industry or even out of the spearhead, are developing further. There are many restaurants that can have a bright future.

To describe the success of saibaiwei with a lot of bones, the image can't fit. How popular it is in the discussion of the lower class, there are more people in the same industry to hate.

Years ago, their stores in Morocco and Brazil were boycotted by the fast food industry, and there were massive protests by local trade unions.

The other party is not just talking about it. The storefront is splashed with paint, painted with funny graffiti, smashing the door, sneaking in to destroy the stored food materials, and the supplier is threatened to be unable to perform the contract

Such things have happened in other countries, but this time the situation is the most serious. In the end, the headquarters had to put pressure on the government. Under the pressure of public relations at all levels, the bad situation was controlled and finally subsided.

At the beginning of the competition, Baiwei studied and discussed how to deal with such incidents for months. Finally, everyone decided not to compromise and could not give the outside world any sign of weakness or surrender.

This is not conducive to the sustainable development of saibaiwei overseas. Gaining more is not a national condition or specialty. Biological greed is inherent.

The development of saibaiwei has undoubtedly proved that their initial decision was correct, although there are countless bones buried under the throne.

But no success in this world is easy, and wearing a crown is bound to be heavy.

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