Chapter 908 (1/2)

Accompany Celia on vacation in Hawaii.

Li Zitao did not have time to rest, but made a special trip to the island where the ”underwater sea view house” was built to check the progress.

When he was on the island, he saw a lot of peddlers pushing tricycles with boxes on them.

The boxes were all painted red and said, ”Pepsi, please.”

”Is this the latest Pepsi promotion?” mobile point of sale, it looks like a good idea.

”I think some people thought of it themselves.” AVA said uncertainly.

Today, she is radiant, and the skin on her face is tender and translucent. She is moistened on the boat.

About these carts, she didn't see them in Pepsi's new season's promotional copy.

”Well?” Li's voice rose slightly.

”Do you have a report with Pepsi?” Li plans to take a look at the advertising plan for the new season.

PepsiCo's annual promotion fee is more than $300000, which is higher than some giant brands.

Since this mobile car is not their plan, Li Zitao wants to see if they have any good ideas.

EVA didn't have a ready-made report on hand, but she quickly contacted the Secretariat and sent it.

Li Zitao arrived at the hotel to understand the construction period and read the report in his hand.

The construction of the hotel went smoothly and faster than expected.

If there is no accident, it can be successfully completed according to the construction period.

It was Pepsi's new plan that disappointed him.

Find famous stars, let them cooperate to shoot Pepsi posters, buy media to publicize.

With the previous copy of the same, the biggest difference is a few new faces.

Many of these faces were very familiar to him.

It's not that they didn't do a good job, but they lacked novelty and did not have the feeling of being bright in front of them.

However, PepsiCo's new concept, the idea of youth, vitality and passion is deeply rooted in people's hearts.

In the future, Li is not ready to change Pepsi's slogan.

This sentence will run through PepsiCo's life, and may decline in the impetuous era.

However, in the end, its focus and specificity will win the loyalty and appreciation of consumers.

”I hope to see something different next year.” She handed the report to AVA without any expression.

Li Zitao does not express his ideas clearly.