Chapter 813 (2/2)

On this basis, if we want to enhance the reputation of the hospital and increase the patient flow of the hospital, I'm afraid we have only two choices. ”

”Tell me.” Jiang Chen sipped tea and said with a smile.

Xia Ruyan said: ”first, in the case of fixed medical pattern, there is only so much patient flow.

If you want to compete with the mature forces of medical ethics, you have to increase the intensity of publicity on the premise of using the same way of publicity with them.

Simply put, it's money! We should spend more money than they do to promote and publicize. At the same time, we should do a series of activities in the hospital to reduce the cost of patient flow and attract more patient flow in the way of low-cost treatment. ”

”It's the conventional way. What about the unconventional way?” Jiang Chen asks after a way.

Xia Ruyan said: ”this second unconventional way is actually similar to your free clinic, but when we push it, it's not free clinic, but by peddling things around the hospital to promote and increase our income.

In short, several drugs or equipment of the hospital are used as promotional products to do activities in various parts of the city.

In this way, we can not only make money with products, but also promote hospitals in disguised form.

I have seen this way from the forums in some big cities. I heard that the effect is very good, and the results are similar to that of free clinic.

Now people's health awareness is getting stronger and stronger, and more and more people are buying small equipment, such as health bags and first aid kits,

The so-called health package contains nothing more than blood pressure monitor, blood glucose meter, and some small health care drugs, such as throat pain lozenges and cooling stickers.

And the first aid kit is a small oxygen bag, first aid manual, hemostatic drugs and bandages and so on

After hearing Xia Ruyan's introduction, Jiang Chen scratched his head awkwardly: ”if you don't tell me, I'm afraid I don't know that people's knowledge of health and first aid has reached this point.”

”There are so many things you have to do every day that you don't have time to pay attention to them. And recently, my whole mind has been on the construction of hospitals. Naturally, I need to know more and learn more. ”

Xia Ruyan paused and asked, ”do you think which way is better for us?”

Jiang Chen held out his hand and said, ”only children can make choices. Shouldn't adults like us choose both of them?”

Xia Ruyan sneered: ”it's true that a two pronged approach can play a greater role and effect, but the money we have to spend will increase exponentially.

In the final analysis, these two ways of publicity should be based on sufficient financial support.

Although our new hospital has been profitable, there is not much money on the book. A few days ago, we spent a lot of money on the rectification and construction of some parts of the hospital.

The rest of the hospital in addition to the normal operation, can take out to do things really not much.

The money you spent before also includes the money you gave me several times before. Otherwise, we would not have developed so fast. ”

Wen Yan, Jiang Chen slightly frowned: ”to put it bluntly, is the lack of money Bai?”

Xia Ruyan said with a bitter smile: ”yes, there are too many places for us to spend money during this period. I didn't think so before. But when yesterday's financial statements were sent to me, I was really surprised after I saw the string of figures!”