Chapter 604 - New Life” (1/2)
The entire Sloth Apartment project—from the selection of the site, design, and furnishing—were all unusual. It was filled with Boss Pei’s willful personal expression on his philosophy.
As a result, publicity was rather stable…
It could not be said to be wrong, but it did not seem to be able to fulfill Boss Pei’s expectations.
Liang Qingfan nodded slightly. “What does Director Zhu have in mind then?”
Zhu Xiaoce thought for a while. “Since the overarching concept for Sloth Apartments is minimalistic, then the style of our video should also be minimalistic! I’m more inclined to make it into short videos instead of a long documentary.
“There will be no voice-overs, interviews, and foreshadowing. It will be an artistic film, completely expressing the process of a room quickly and concisely.
“The core element is speed!
“Lengthening the video could indeed raise the audience’s sense of expectation very well. However, it would seem like we are procrastinating.
“Our goal should be to condense the video as if they were fast-forwarding and take advantage of the time when the audiences still had the image of the old house in mind to show them the renovated house to give them a huge visual impact!
“The theme of our video is ‘New Life’.
“Its surface meaning would be to give an old house a new lease on life. The deeper meaning would be to enable everyone who moves in to start a new life.
“Such a visual contrast could be created in a short time and should be very impactful. It would stimulate everyone’s desire to discuss and explore.
“If the video is too detailed, the audience might not want to know it in depth. However, if it is very concise, many interested people would probably search for information on the internet. We can send information about Sloth Apartments as long as they were willing to search for it!
“Therefore, I think that this video has to be condensed, in my opinion… let’s condense it to just five minutes.
“Currently, there is a trend for such productions. This is the trend of polarization.
“Either make it very long and dry… or to make it short, highly-condensed, and attractive.
“The former is easy to accumulate fans, especially diehard fans, while the spreading effect of the latter was very terrifying!
“We obviously have to choose the latter.”
Liang Qingfan felt a little tangled after hearing it. What Director Zhu Xiaoce said made a lot of sense. This minimalist concept was indeed consistent with Boss Pei’s original intent of designing the Sloth Apartments.
However… wouldn’t five minutes be too short?
“I agree with it, but wouldn’t these materials be wasted?” Liang Qingfan asked.
The cameraman recorded the entire process of transformation and used a drone to take aerial shots. The total footage was estimated to be two to three hours.
Cut such long footage into a five-minute-long video? It seemed to be a little too prodigal.
Zhu Xiaoce shook his head. “It’s not wasted. The condensed amount is the essence. It was just like many high-end dishes in the nameless restaurants where expensive ingredients were used in the dishes. That is not a waste but to constantly improve.
“What we are after is the final effect. A five-minute short video is definitely better than a forty-minute documentary!”
Liang Qingfan was convinced by Zhu Xiaoce and nodded. “Alright, let’s go with what Director Zhu said! You can contact me if you need any assistance.”
Zhu Xiaoce shook hands with Liang Qingfan. “Liang Qingfan, don’t worry. Boss Pei’s projects are all immortal. We’ll definitely help you to showcase this immortality in the video!”
…
Pei Qian took the car to Binhu District in the afternoon. Liang Qingfan was waiting downstairs.
“Boss Pei, please come in!”
Liang Qingfan was very proud to lead Pei Qian to the new Sloth Apartments that had been basically renovated.
In the past two days, Pei Qian had been very upset with Dayak Corporation’s 500 million yuan. He did not even care that he was still in his exams week. He immediately freed himself to arrange for Shang Yang Games to prepare for GOG’s global server to show Dayak Corporation some color.
However, Ye Zhizhou and the others imagined the reasons for getting Shang Yang Games to do things differently.
In fact, it was just because Shang Yang Games was well-staffed and had nothing to do.
Tengda Games was also responsible for the development of ‘Struggle’ and the update and maintenance of GOG, and there was no spare capacity to be responsible for the world server.
The world server was not simply making a multilingual version. It was necessary to understand local demand, carry out operational activities, and conduct market analysis. There was still a lot of work.
Those with ability and energy would take charge were only the group in Shang Yang Games.
In fact, Pei Qian did not have such high requirements for Shang Yang Games. There were only two basic requirements:
One was that money must be spent fast enough: the five hundred million had to be spent before the settlement. The second point was that it was best to harm others without benefiting oneself.
Pei Qian’s calculation was very clear. If he were to not do anything and take the five hundred million, then he would be able to earn five hundred thousand in the cycle settlement.
However, if he were to spend this money on the world server and strived to make a loss. If he were to make a loss of five million, then he would be able to make half a million in settlement.