Chapter 480 - Boss Pei’s Foresight and Dog-Eat-Dog Tactics (1/2)
April 11th, Monday…
At Shang Yang Games…
Lin Wan was in her own office, worrying about all the work that she had been tasked to do. She realized that Boss Pei had been handing her increasingly challenging tasks.
Before this, she had been tasked to develop an online horror game, which was extremely rare in the market. At the same time, she had had to research and develop a cell phone. Now, she was being tasked to manage a local server for IOI, a successful overseas game.
It would be in direct competition with Tengda Games’ GOG in the local market!
Logically, developing a new game and being in charge of a new cell phone model at the same time should have been much more difficult than acting as a local agent for one game. That was because local agents were not required to manage research and development. Instead, they only had to think about operating and publicity strategies. On the surface, it looked easier.
However, Lin Wan was under much more pressure now than she had been before.
This was an extremely difficult task! It was much more arduous than her previous tasks!
The moment she received the task, she had gathered Ye Zhizhou and Wang Xiaobin for a meeting to discuss their future plans.
They had already finalized the details of a few standard plans such as establishing an official website for the local server; doing translations and voice-overs for the local server; renting a cloud server; outsourcing a customer service team; opening, operating, and publicizing the local server; and the like.
Those were the basics. Even if Lin Wan did not instruct them to, Ye Zhizhou, Wang Xiaobin, and the others would have gotten those things done.
However, the question was how IOI’s local server could compete with GOG based on those things alone.
Lin Wan recalled Boss Pei’s tone when he had been briefing her about the task. He had sounded extremely hopeful about IOI’s local server.
Yet, Lin Wan herself did not think that IOI stood a chance against GOG in the local market at all.
GOG’s quality was as good as IOI’s. What’s more, GOG had already dominated the market by integrating the mobile and client-side games and attracted hoards of gamers by setting up competition seasons four times a year with cash prizes to be won. At the moment, GOG already had the upper hand, both to Gods Rising and IOI’s original players and to gamers who had never tried this genre of games before.
The two games were already worlds apart at the beginning. How difficult would it be to try and turn the situation around?!
What made Lin Wan even more speechless was that she had been the one to advise Li Yada to create a mobile game first.
Of course, Boss Pei had suggested this direction, but Lin Wan had analyzed Boss Pei’s intentions.
Now, Lin Wan could understand how Tengda’s competitors felt.
They were completely helpless!
Tengda Games had many talented individuals in hiding. What’s more, they could also get guidance from Boss Pei. They were formidable enemies to Shang Yang Games for sure.
Just as she was worrying, Lin Wan heard a knock on her office door. She looked up and saw Ye Zhizhou.
“How’s the preparation for the local server coming alone?” Lin Wan casually asked. With a folder in hand, Ye Zhizhou sat down across from Lin Wan. “Everything’s going smoothly. Our department has experience in managing Bloody Battle Song. Managing operations for IOI is more difficult, but it’s not throwing us into a panic.”
Lin Wan felt melancholic. “I wonder what Boss Pei is thinking this time.
“I don’t want to compete with Tengda Games at all.
“However, Boss Pei seemed to be encouraging us to spend as much money as possible on sales and marketing, so that IOI’s local server can fight GOG in the local market.
“I find it weird to be fighting our own family members. What’s more, I’m very close to the people in Tengda Games. That makes everything even more strange. “On top of all that, I don’t think we stand a chance of winning.”
Obviously, Lin Wan thought that both games were close but distant relatives.
GOG had been developed by Tengda, and it even contained a hero modeled after Boss Pei. Although IOI was not bad, it was not that close to home.
Moreover, Tengda only had operational rights for IOI. It could not interfere with the research and development of the game. This made Lin Wan very uncomfortable.
Ye Zhizhou remained silent for a moment and then said, “I think that Boss Pei might be trying to create dog-eat-dog competition.
“GOG has been developing very well, but that means Tengda Games could easily become complacent. Competitors could overtake it very quickly. For games of this genre, most players only focus on what game at a time. The winner takes all.”
Lin Wan gave it some thought. “I think so as well, but… Where’s the proof?”
Ye Zhizhou answered, “Timing is the proof.
“The first thing that Dream Realization Ventures did once it was established was to invest twenty million yuan in Finger Games and obtain agency rights for IOI’s local server. Soon after that, Boss Pei tasked Tengda Games with developing GOG. Could that have been a coincidence?
“Obviously, Boss Pei can foresee that such games hold huge potential. “Most game developers would choose either agency rights or developing their own version of the game. Yet, Boss Pei did both-he obtained agency rights and developed his own version of the game. Clearly, he’s placing a lot of importance on this game genre.” Lin Wan nodded. That made sense.
All along, she had seen Boss Pei as a strategic and meticulous person.
After achieving success with one game of a particular genre, he would not create another game of the same genre.
However, he chose to work on both GOG and IOI, which were of the same genre. Whether he hoped that one would surpass the other or that both games would spur each other on, it showed that Boss Pei was paying particular attention to this genre of games.
After some thought, Lin Wan said, “Our first goal should be to fulfill Boss Pei’s mission and fight GOG for gamers, right?”
Ye Zhizhou nodded. “I agree. Although we can’t be a hundred percent sure of what Boss Pei’s intentions are, we can be absolutely sure that Boss Pei told us to fight GOG for gamers.”
“But…” Lin Wan frowned. “Maybe I’m being biased as I analyze GOG, but I really don’t think that IOI can surpass GOG in any way.”