Chapter 476 - Don’t You Want to Hear How Much I’m Going to Pay You First? (1/2)
Chapter 476 Don’t You Want to Hear How Much I’m Going to Pay You First?
April 8th, Friday…
Pei Qian followed Assistant Xin into a high-end gym near the office. It was not far away; it was only a five-minute walk from the office. Of course, it was not far from Handong University either.
The gym occupied a shop space by the road. There was a signboard on the entrance: Bo Sha Gym, Handong University branch. The words looked very artistic, making it look dynamic and modern. Apart from bright and clean full-length windows, there were also dynamic and abstract artworks drawn on either side of the entrance. All the artworks were of people exercising. Some were slam-dunking, some were playing badminton, and some were boxing.
The artworks were separated by lines. Anyone who looked at them would involuntarily think about comics. At the same time, they looked extraordinarily dynamic and youthful.
Pei Qian frowned.
He was quite satisfied with the way the gym had been renovated. After taking over the gym, he would be able to open for business within a short period, without having to waste too much time. However, he was not pleased with the fancy entrance.
It was too eye-catching!
Tengda’s businesses had to be as low-profile as possible.
Still, it was easy to deal with. After taking over the gym, Pei Qian could engage workers to clean the entire entrance and paint a soft color over it instead. Everything would be alright as long as they avoided drawing attention to the gym as much as possible. All of those were small problems.
Upon entering, Assistant Xin briefly introduced the current situation to Boss Pei: “Boss Pei, I’ve sent people to the few gyms in the area. Only three are willing to sell their businesses. This gym is very nicely renovated, and it suits your requirements the best. “Bo Sha Gym is a well-known brand that has chain stores all around the country. It has several branches in Jingzhou as well. It has been expanding very quickly in recent years, but the rapid expansion caused problems for the business.
“Bo Sha Gym’s Handong University branch was intended to be a high-end gym in the vicinity of Handong University. Its target audience was Handong University’s students and the white-collar workers in nearby office buildings. However, a problem soon surfaced.
“There are too many gyms near Handong University. Many small gyms engaged in price wars and sold their memberships at very low prices. Nearly all the people who love exercise in the area have been divided up among them.
“There’s even another Bo Sha Gym just over a kilometer from this place. That exacerbated the problem. The branch manager of this branch had already set his sights on the high-income group, and so the membership was quite expensive.
“It was fine in the beginning. The gym’s environment attracted many high-income people. However, as they sold more and more cards, potential customers dwindled, and the revenue from membership sign-ups and personal training failed to cover the gym’s operating costs. At last, the gym failed to make ends meet and started incurring losses.
“If you like this place, we have two options:
“First, we could buy the entire place as it is, including the gym’s members and coaches. Of course, the branch manager would love it if we could do that, but we could use that as an excuse to negotiate a better price. We could even spend less than we budgeted. “The downside to doing that is that we would earn little to no revenue from membership sign-ups. That would only allow us to ask for a better price from the owners. Of course, we
the existing members and personal training sessions.
“Second, we could buy the shop space, and not retain the members or the coaches. We could even refuse to buy the equipment and ask the owners to empty the place. Then, we can renovate the gym from scratch. Since there’s another Bo Sha Gym nearby, we could ask the owners to transfer the members from this branch to that branch.
“That would ease our burdens, but there are only so many people in the area who have the habit of going to the gym. It could cause us to fail to pull in members from the very start.”
Fail to pull in members?
That’s great!
Pei Qian remained expressionless. “Alright, I understand. I’ll deal with the project from now on. You can focus on the procedural work.”
Assistant Xin nodded. “Alright, Boss Pei.”
Both of them walked towards Bo Sha Gym’s Handong University branch. The moment they entered, what looked like a thirty-year-old man dressed in a suit and leather shoes walked up and welcomed them.
“Boss Pei! How are you? I’m the branch manager of this gym. My surname is Wei.”
Obviously, Assistant Xin had told the branch manager about Pei Qian before. That was probably why he was being so hospitable. There were many heroic buyers in the world, but they could be split into different tiers!
The extremely rich buyers would no longer be referred to as ‘heroic buyers’, but as ‘cash cows’!
Once Branch Manager Wei heard that Tengda Corporation had set its sights on this branch, he beamed with excitement. This branch had been steadily incurring losses. Branch Manager Wei had already decided to transfer all the members to the branch next door, close down, and stop the bleeding.
Now, Tengda Corporation had expressed interest in taking over the shop. Although Branch Manager Wei would still incur losses in the end, the problem would be minimized. Of course, he was over the moon.
“Boss Pei, let me bring you around first.”
Branch Manager Wei led Pei Qian around the gym, letting him see every corner of the area. The area was huge, and the renovations were well done. Among the gyms in Jingzhou, one could say that this gym had a better environment. However, there was no swimming pool, sauna, massages, or other fancy things.
Pei Qian knew very well that, among all the high-end gyms, Bo Sha Gym would only be considered average.
The more facilities there were in a traditional gym, the better. Gyms with fancy facilities like swimming pools and saunas often drew customers in better than other gyms.
The reason was simple. Many noobs had the same mentality when it came to gyms: ‘it’s better to have excess than find myself lacking’. Even if they did not know how to swim, they would plan for the day that they felt like learning.
Thus, if a gym had all the necessary facilities, even if it charged more for membership; people would still be willing to sign up.