Chapter 442 - 2 New Password (1/2)
Calm down, I cannot lose hope at any time. There must be a better way to solve this!
Pei Qian’s brain was running fast, lost in thoughts.
There were only two ways of making limited edition items. Either everyone snatched them up depending on their hand speed, which was tantamount to surrendering to the scalpers. Pei Qian would rather make more money than to make it easy for these blood-sucking assh*les.
Otherwise, it was the use of ‘credit value’. Tengda’s consumers could obtain higher purchasing authority. Once they had it, they could only be bound to the benefits and not be able to resell them. This was also possible to wash the scalpers away.
This route had been used in Ocean Stronghold. It could indeed fend off the influence of scalpers to a large extent, but it could not make him less profit. It would cause consumers to consume more in Tengda’s other sectors.
Anyway, it seemed as though both methods could not work!
He could only mass-produce then. Scalpers wouldn’t be able to play with the prices and would naturally disintegrate without him doing anything However, how was he to produce to earn less?
Or perhaps, could there be a possibility to make a loss by producing more?
“I said before, the profit margin of the cell phones should not exceed 5%…” Pei Qian looked directly at Chang You.
Chang You replied immediately, “Yes, Boss Pei. We did it exactly to that standard. We could not achieve this through stockpiling so I got the other Tengda departments to add on various benefits!”
Pei Qian, “…”
Sh*t, seems like the extra benefits were his mistake as well.
However, it was obviously not the time to be worried about this at this point.
If the profit margin of this mobile phone was only 5%. It meant that it was by the merits of concessions of the other departments.
It was profitable but not too much.
The current 1,000 sets of cell phones were sold out only because there was too little stock available.
The biggest advantage of this cell phone was the various benefits to the Tengda Corporation. It held a huge appeal to the locals in Jingzhou.
The attendees of the news conference this time were all locals from Jingzhou. They were also Tengda’s clients from other industries. These benefits obviously were very attractive to them, especially the unexpected news conference…
That was what caused the phenomenon of the sell-out at lightning speed!
However, this cell phone seemed to be less attractive to users not in Jingzhou. The various benefits of Fish-Catching Internet Cafe, Ming Yun Private Kitchen, Upwind Logistics, etc. would not be available to them if they were not in Jingzhou and Lincheng, right?
Many people were desperately rushing because the news conference was very attractive coupled with the factor of limited quantity.
However, once they calm down, they would definitely regret buying a cell phone that was so heavy and expensive and had such a crude operating system.
What was more, the media evaluation did not say many good things about the cell phone. Mass-produced cell phones could only eat cannon fodder in the storage as long as the tide turned
Therefore, he must mass-produce!
Profits would not be able to chase up to him as long as the production was fast enough to keep goods in the storage!
Moreover, once the market became saturated and the small number of ballers in Jingzhou obtained them, the others would gradually see the shortcomings of this mobile phone. Naturally, those stocks would not be able to be sold. They had formulated a strategy of never reducing their price so these cell phones could only rot in their warehouse!
Of course, Pei Qian was not overly optimistic. He was considering double insurance, at least to ensure that he would not make any profit for this cycle.
Chang You and the others were quietly waiting for Boss Pei’s orders.
Everyone knew that the next step was definitely mass production, which should be a natural answer. However, there must be another level that they did not take into consideration since Boss Pei was now in deep thought.
Therefore, everyone was still waiting for ‘Boss Pei in Good Times’ to give a perfect plan.
Pei Qian sighed in melancholy after considering it for a while. “Let’s mass-produce then.
“When can we get the next batch?” He looked at Chang You.
Chang You hurriedly replied, “Boss Pei, the production line at the factory is rather fast. Some large factories can produce 100,000 units a day without any problem. We don’t have so many production lines, but a few thousand units from the OEM is completely possible.” Pei Qian, “…”
F*ck, so fast? How suffocating.
However, it was right. The other brands could sell their cell phones in hundreds of thousands within three minutes through hunger marketing.
OTTO’s cell phone sold out 1,000 units in three minutes through hunger marketing.
This was not an order of magnitude…
Pei Qian thought about it. “Today is 6th March. We’ll start stocking up for mass production on a large scale. We’ll sell twice a week, on every Wednesday and Sunday.
“You must log in to your Tengda account when you purchase and fill up your identification number. Every person is limited to one set. You must show your ID when it’s being delivered to you. You have to ensure that everything is in order—the person, the order, and his identity-before you can deliver into his hands. Otherwise, the order will be canceled, and a refund would be given to him.
“We’ll sell 2,000 units next Wednesday, 4,000 units next Sunday, 8,000 units the following Wednesday. Put the money back into production once they are sold and carry on with this model.
“Use all the funds at your disposal to keep stock level even if they are not sold out. Just let me know if you don’t have enough working capital. Tengda has funds to advance.”
“But Boss Pei, the profit-sharing with the other departments of Tengda…” Chang You started.
Pei Qian waved his hand. “You don’t need to care about it for the time being.”
He was very clear that the raw material cost of the OTTO mobile phone was only 4,000 yuan, which cost about half of its selling price of 8,199 yuan. The other half was supported by the concessions the other Tengda departments gave.
Chang You planned to return these concessions to the other departments once the cell phones were sold.
However, with a wave of Pei Qian’s hand, this money would not be returned to the various departments but would be used in keeping stock.
A cell phone was sold at 8,199 yuan and the cost price of its production was only about 4,000 yuan. That meant to say that the quantity sold every time could double with each purchase.
They would sell 1,000 units this time, 2,000 the next, and allow the quantity to grow rapidly.
That would mean no more than these two situations: If everything went as planned and the market became saturated, these cell phones would become unsellable in no time. There would be a huge stock backlog and profits would not be able to be shared with the other departments. Boss Pei would succeed in losing money.
If it did not go well and the cell phones were sold out every single week, then there would be about 100,000 stocks left by the 30th of the month.