Chapter 378 - What is Venture Capitalism? (1/2)

If possible, Pei Qian would rather make the entrance to the haunted house free. However, the system would definitely not allow it.

The price could be lowered to a certain limit. He could only rely on pricing strategies if he wanted to further reduce income after reaching the lowest price allowable by the system.

Pei Qian had to carry out his original purpose.

Make it a destination for the courageous without spending much and where the timid could only watch on in fear without entering.

The original intent of this sentence was to make the fees of the haunted house affordable for those who really dare to enter it and to scare the cowardly away so they had no chance to spend on anything. Therefore, Pei Qian decided to adopt a special pricing strategy after much consideration.

Different projects would be priced differently. Prices would be set differently for different people as well.

The first project with the lowest level of horror and the richest in gameplay should be the most popular. Therefore, the price of the ticket for this project should be as low as possible!

It would be most suitable for repeated play because it would have a greater audience. People would be inelastic to the price of the tickets so it should be set at a lower price so that it could make less money.

The third project would be the most terrifying and would have the largest investment. The ticket price would definitely not be set too low under the supervision of the system.

In that case, Pei Qian intended to do the exact opposite.

Set a high ticket price!

In this way, terror plus high ticket prices would have a double persuasive effect on ordinary people. The timid ones would definitely not enter in order not to waste their money and be scared.

As for those who were more courageous, they would consider returning their ticket money based on their progress in the game.

For example, divide the entire process into nine parts, each part would have a safe house. Ten percent of their money would be refunded to them every time they cleared each safe house. Clearing the entire nine segments would mean a ninety-percent discount on the ticket.

One could visit the entire haunted house for only 10 yuan.

According to Chen Kangtuo’s idea of ‘buying a ticket once and playing multiple times’, everyone could enter thrice with the same ticket. As long as the guest could pass the entire haunted house within three times, there would be no use in buying a second ticket to challenge it.

This way, the fare might look high on the surface, but the third project might still not make much money!

As for the second project, Pei Qian thought about it and gave it a low price, just a little more expensive than the first project!

Pei Qian said to Chen Kangtuo as he thought of these. “Different projects are to be priced separately. Ten yuan for the first project.

“You can have multiple experiences for the second project. Every additional experience would be an additional 15 yuan. Prepare a decibel recorder for everyone. Complete the mission without making too much noise, and the smaller project would be free.

“As for the third project, it’ll cost 100 yuan per experience. There will be a total of three experience opportunities. You can continue from where you left off for the second and third experience. Refund the ticket according to the progress of the last place they were at. All money would be refunded if they cleared the entire place.

“We can also issue a coupon, such as play all you want for 200 yuan.

“That’s roughly the case. You can work out the rest of the details.”

Chen Kangtuo’s eyes lit up after listening to Pei Qian. “I understand, Boss Pei. Your pricing strategy is exactly what I had in mind!”

Pei Qian, “?”

What did this mean?

He was a little confused, feeling that the script was a little different from what he had imagined The people he ‘directed’ previously were usually confused, puzzled… lost…

Why did Chen Kangtuo look like he had expected it long ago and was so excited? What did he mean by the pricing strategy was exactly the same as he thought? He thought that way, too? Could it be possible for Chen Kangtuo to have been enlightened after being sent to the Thriller Hostel project? He could now keep up with his frequency?

Pei Qian felt a little lost but did not ask more about it. He waved his hand and sent Chen Kangtuo away.

Something smelt fishy, something was off. “Strange, this is obviously a loss-making project that will start burning money soon. Why am I not excited at all…?”.

Pei Qian woke up in the afternoon and was prepared to make a trip to Dream Realization Ventures.

The other projects were still under development, and there was no important news for the time being.

Pei Qian was only slightly surprised at the progress of the movie. There was not too much content in the script. It should have been completed by now if they went by it.

However, there were absolutely no signs of it being finalized anytime soon.

“Perhaps the shooting had not gone well and was therefore delayed?

“Well, it’s possible. Director Zhu Xiaoce made short films previously. It’s inevitable stepping on some pits without the experience of directing movies for the cinema.”

Pei Qian did not care too much. He did not have a schedule to meet for making a movie. It was the same for him no matter when the movie was released as long as it was released before the settlement.

Pei Qian gave the Dream Realization Ventures more money. It was three million yuan this time.

It was nothing much compared to the twenty million yuan previously, but it was more than enough to invest in some small projects.

What was more, Pei Qian gave it some thought. Investment should be done step-by-step, not all at one go.

The twenty-million-yuan investment was a good lesson. It was better to take their time, accumulate some failed investment experiences, and then slowly figure it out.

Moreover, Pei Qian personally did it this time, which should set a good example for Old Ma. Otherwise, there would be endless trouble.

“I don’t know if old Ma read the plan carefully during this period and found any unreliable projects.”

Pei Qian arrived at Dream Realization Ventures while he pondered.