Chapter 264 - Boss Pei Should Be Happy Knowing that Bloody Battle Song’s Popular (1/2)

Bloody Battle Song had obviously been snuck in like that. Otherwise, how could it have been downloaded 350,000 times immediately after being released?

Everyone looked at one another, shocked and confused. What kind of background did Director Lin come from?

Director Lin had said before that she could obtain recommendation spots in Shenhua’s application store. That was why she suggested changing the game into a mobile one.

Everyone had thought that they would be inconsequential recommendation spots. At the very most, they thought that the game would be displayed on the home page for one or two weeks.

However, it looked like they were all wrong!

Wang Xiaobin looked in the direction of Director Lin’s office and could not help but feel moved. “All of Tengda’s employees are freaks…”

Wang Xiaobin had worked in Shang Yang Games for many years; he had pretty good self-awareness.

In such a small city like Jingzhou, one’s exposure would be limited.

Wang Xiaobin had thought that it was good enough to be the chief systems designer for a web-based game that could generate revenue.

However, ever since Tengda Games bought Shang Yang Games over, Wang Xiaobin had his pre-conceived ideas crushed into pieces again and again.

They casually poured five million yuan into research and development and then poured another few million yuan into hiring a celebrity to advertise the game. Now, they had even casually obtained such critical recommendation spots on Shenhua’s application store.

Wang Xiaobin would never even have dared to imagine these things.

Apart from ‘awesome’, Wang Xiaobin had no other words to describe this.

Soon, many gamers began to leave comments on the game’s details page in the application store. Many people also began discussing the game in forums and groups for mobile games and web-based games.

“Eh? Isn’t this the game that Zha Zhuti advertised?”

“Why did Zha Zhuti produce a mobile game? Awesome, it’s in such an eye-catching position as well. The company is so rich!”

“It seems perfectly logical for the game to earn so much money, given its advertising and the fact that it’s a traditional web-based game.”

“I don’t think so. The game doesn’t have many paywalls.”

“A web-based game with no paywalls? Are you kidding me?” “Who knows? I heard this from others as well. I thought the mini-client was too big so I didn’t download it.”

“You can download the game on your cell phone, then. I don’t have anything to do on the way to work anyway.”

After the game was placed on Shenhua’s application store, many people began to download Bloody Battle Song! On one hand, it was because the game had been converted from a web-based to a mobile one. The entire market was different. On the other hand, long-term advertising had allowed them to accumulate popularity. In the end, they were able to achieve fundamental change.

The original Bloody Battle Song was a mini-client. Unlike traditional web-based games, people could not open it and play as and when they wanted to. Yet, compared to traditional client-side games, their graphics and operations were far worse.

In addition, their paywall model ensured that they could not generate profits from a limited number of players.

Thus, even though they heavily advertised Bloody Battle Song: The Powerful Version online, they saw negligible results.

Although they advertised both versions of the game, the conversion rate for the mini-client was too low.

If players mistakenly clicked on advertisements for other web-based games, a window would pop up; and they would find themselves in the game at once. They could start playing immediately.

If they had nothing better to do, they probably would play the game.

However, Bloody Battle Song: The Powerful Version was completely different. If players mistakenly clicked the advertisement, they would be asked to download a 370-MB folder. Most people would close that window immediately.

Now that the game had moved to mobile platforms, the situation was completely different!

At the moment, traditional card games like Ghost General and Qute Three Kingdoms were considered more popular in the mobile industry. More serious games with complicated operations were still in developmental stages.

One could say that Bloody Battle Song was a whole level above the market for mobile games because of its graphics and operations!

It was like in Honor of Kings, when a player who was used to being tortured in the High-King Tier moved to the Bronze Tier and suddenly realized that everyone around him could not play at all.

What’s more-after Zhang Zuting’s commercial became popular, many people formed an impression of the game in their heads.

When they saw the game appear in their application store, players who had nothing better to do became curious.

They could not help but download the game so they could discover the truth behind the commercial. Since the commercial had become so popular, they wanted to see the game’s true colors for themselves.

Once they entered the game, many people who had originally been prejudiced against it realized that it was completely different from what they had imagined!

In the afternoon…

Lin Wan sat in her office, watching the figures increase rapidly. She was over the moon. It looked like changing the game into a mobile one was the right move! Although they could not see much result in half a day, one thing was obvious.

Bloody Battle Song’s mobile version had been the seventh-best mobile game at first, but it was now number six!

It was quite amazing.

Although the mobile version of Bloody Battle Song had been in seventh place on the application store at first, it was only because the staff at Shenhua had created fake figures for it. It was almost the same as buying followers on Weibo.

However, the exact mechanics behind these rankings were vastly different from hot searches on Weibo.

The mobile version of Bloody Battle Song was ranked in seventh place because of fake figures. No matter how unpopular it was, it would still remain in seventh place. It would not descend any further.