Chapter 259 - Fish-Catching Internet Cafe Enters the Second Stage! (2/2)

Pei Qian pulled out his phone and opened the map application inside it. After scanning it for a while, he locked in on a few big shopping centers in Jingzhou.

“In the second stage, we will open a new branch to test waters. Location-wise… we’ll pick a location in one of these shopping centers.

“We might not have as much space as we do now so we can forget about selling alcohol and coffee. We’ll use up all the space for computers instead.”

Pei Qian’s thinking was quite clear. Many branches were now breaking even in terms of finances. Even the flagship store, which was generating the most revenue, was earning only two to three hundred thousand yuan a month.

What if he could spend another three to four hundred thousand yuan a month on rent? Wouldn’t he turn the profits back into losses?

What’s more, Fish-Catching Internet Cafe was mainly earning revenue from the sale of alcohol and coffee, as well as a cut of the tips offered to singers. Getting rid of singers in the new branch meant that customers would not be able to tip them. That also meant that the internet cafe would not get a cut of the tips.

Of course, there was no need to make changes to the five existing branches. He would leave them as they were.

Only the new branch in the shopping center would purely be an internet cafe.

Zhang Yuan looked at the map, feeling perplexed. “Boss Pei, are we really opening a branch here?”

Opening a branch in the shopping center would ensure high traffic flow, but the rent would be too expensive!

They were now paying about three to four yuan per square meter for most of Fish-Catching Internet Cafe’s branches. An area of three thousand square meters cost about three hundred thousand yuan a month.

However, the rent in a big shopping center like that would not be as cheap! It could cost at least seven or eight yuan per square meter, and perhaps even more. The rent would be doubled just like that.

These shopping centers mostly contained international clothing, jewelry, bags, and cosmetics brands. Ordinary businesses would not be able to afford such high rent.

Fish-Catching Internet Cafe was not even earning that much money at the moment. They would surely incur loss if they spent so much money on rent now.

What’s more, the new Fish-Catching Internet Cafe branch would go down a different path from the existing ones. Their existing branches were diversified. Each branch contained an internet cafe, a coffee shop, and a bar.

If the new branch followed this model, they would at least be able to generate revenue from the sale of alcohol and drinks in the shopping center.

However, Boss Pei was introducing the second stage of Fish-Catching Internet Cafe’s plan. He wanted to ’emphasize the true nature of the business—the internet cafe’. That meant the new branch would only allow people to surf the net.

It sounded unfeasible!

Who would travel all the way to a high-end shopping center in Jingzhou City, just to play games by themselves in an internet cafe?

Wasn’t that akin to burning money?

Of course, Zhang Yuan knew some men might feel frustrated while shopping in the shopping center. They might have the need to vent their frustrations by playing games. However, that was not considered the norm at the moment.

Even if their girlfriends were so benevolent as to allow their boyfriends to play games while they shopped on their own, how long could the boyfriends play for?

They could play for an hour in the morning before it would be time for lunch. If the girlfriends continued to shop after a movie in the afternoon, they could only shop for a maximum of an hour before they would have to return home for dinner.

At most, these men would only be able to play games for about two hours. What’s more, that was on the pretext that their girlfriends were benevolent people.

People like that would probably have poor gaming experience. What’s more, the internet cafe would not earn much money from them. Based on these considerations, the chances of the internet cafe recouping its capital were negligible.

That was unless… they raised the price! Zhang Yuan quickly asked, “Boss Pei, shouldn’t we raise the prices for this new branch as well? We could charge twenty yuan per hour.”

Pei Qian shook his head at once. “No, Fish-Catching Internet Cafe’s official guiding price is ten yuan. We shouldn’t raise the price as and when we want to.”

Zhang Yuan, “…”

Ma Yang was silent the entire time, but at that moment, he raised up his thumb. “Good! Brother Qian, that’s a good idea. Fish-Catching Internet Cafe is making a name for itself. We cannot keep renting such deserted locations. In order to become famous, we have to move into shopping centers like that!

“Then, we would be lumped together with international cosmetics, clothing, and jewelry brands. The effect would be significant!”

Pei Qian and Ma Yang high-fived. “Great minds think alike!”

Zhang Yuan, “…” As if noticing Zhang Yuan’s confusion, Ma Yang smiled. “It doesn’t matter even if we incur losses in the short term. Our long-term goal is to build a good name for ourselves. “Look at Fish-Catching Internet Cafe’s flagship store. Didn’t it incur significant losses in the beginning? Slowly, we started to generate revenue and make profits. Now, it’s doing so well!

“Look at everyone’s comments about Fish-Catching Internet Cafe on Quanmin Reviews. They’re all positive. What do you call this? These are the fruits of our labor. We persisted in building a name for ourselves and are now reaping the rewards!

“Do you understand?”

Pei Qian, “…”

This Old Ma-he’s stealing all of my lines!

However, on second thought, it seemed natural. Pei Qian had said these words to Old Ma four or five times now. The constant brainwashing ensured that Old Ma would remember these words, no matter how forgetful he was.

Although his lines had been stolen and his wounds had been exposed, Pei Qian did not feel upset. Instead, he felt comforted.

Old Ma understands me more and more! If all my employees could understand me the way Old Ma does, I would not have to suffer so much worry and anxiety as the boss.

After leaving a few more instructions, Pei Qian entrusted the preparations for the new branch to Ma Yang

As he thought about the new branch incurring losses, Pei Qian felt less upset.

Ming Yun Private Kitchen had gone awry. However, the situation was still under control. As long as Pei Qian lost more money through the new Fish-Catching Internet Cafe branch and opened more Upwind Courier stations, he would still be able to incur losses in the end. There should be no problem.