Chapter 252 - This Game Looks Hopeless (1/2)

The figures were all normal, but there was a huge problem with two of them.

Too many players were lost between clicking the advertisement and registering for the game. It added up to about six or seven times more than ordinary web-based games.

Apart from that, many players in the game purchased things. However, the overall income was still low.

The reason for these was simple.

The former was because mini-clients were too big. Most web-based gamers would not be used to downloading a 370 MB mini-client. That was why they did not even bother downloading the game and trying it out. They gave up almost instantly.

Many gamers were purchasing things in the game because the paywalls in the game were designed good-heartedly. Only strength potions were on sale.

Yet, it did not matter even if many people were purchasing the potions. This was because the game’s paywall was just too low. Even rich ballers did not have anywhere to spend their money. That explained the low overall income.

Pei Qian’s estimates were all accurate. Bloody Battle Song: The Powerful Version’s advertisement was well-filmed, but the target audience was wrong.

Most people whom the advertisement attracted were traditional web-based gamers. Having to download a 370-MB mini-client turned most of them away. The low paywall also turned away many ballers. Most gamers who sought fair gameplay were already playing client-side games. They would not mind downloading a 370-MB game, but they had deep prejudices against web-based games. The advertisement had already turned them away, and they ran as fast as they could. Of course, they would not have registered for the game. This was how they got into the predicament they were in.

Once he saw the figures, Pei Qian leaned back in his chair, feeling more comfortable than he had ever been.

This is it! This is a logical development! Something is finally developing as I expected!

Pei Qian had never felt this satisfied.

Recently, Ming Yun Private Kitchen had become popular out of nowhere. Pei Qian felt critically injured, and he became extremely anxious. However, seeing Bloody Battle Song: The Powerful Version’s situation now, he felt much more relieved. According to the traditional model of web-based games, the trashy opening that they had would never allow for the situation to turn around.

Most web-based games were profitable. Game manufacturers would put out as many advertisements as they could, hire celebrities as spokespeople, and then make the game popular. In just a couple of days, the game would be well-known all over the internet, and hoards of gamers would be registering.

However, gamers would go as quickly as they came. Their income would peak, but then it would also fall quickly. Then, the game manufacturers would start to continuously open new servers to earn as much money as they could.

Thus, as popular as a web-based game was in the beginning, it always had a probability of failing halfway through.

It went without saying that web-based games, which were not popular upon release, would remain that way the entire time.

On the first day of its release, Bloody Battle Song: The Powerful Version’s figures were already so horrible. The chances of it recovering later on were negligible. Most web-based gamers were turned away mainly because the mini-client was 370 MB big. How could they resolve this problem?

They could not possibly get rid of the 370 MB mini-client and then create a new game that players could play whenever they wanted. Wouldn’t that waste all of their hard work?

Thus, no matter how he looked at this situation, Pei Qian felt satisfied with the state of Bloody Battle Song: The Powerful Version.

Of course, he knew he could not let his guard down just yet. Many times before this, his plans worked well in the beginning but fell through halfway. Bloody Battle Song: The Powerful Version had only been published for a day. He could not be too positive. He had to observe the situation closely for a while before he relaxed completely.

At the same time, at Shang Yang Games…

Everyone was feeling low. One could say that the place had become a land of mourning.

Since Pei Qian could see the figures, Ye Zhizhou, Wang Xiaobin, and Lin Wan could as well. Of course, three of them could also infer the same problems that Pei Qian had inferred.

However, there was no way they could resolve them!

Ye Zhizhou and Wang Xiaobin sat at their desks, frowning and not saying a single word.

A 370 MB mini-client-this was the design plan everyone agreed upon. Even Boss Pei agreed to it.

Yet, now, reality had punched them in the face. Such a huge mini-client would never succeed in the circle of web-based gamers. The gamers would just not accept it!

Old players of Bloody Battle Song were more accepting. After all, they had developed a sense of attachment to Bloody Battle Song. What’s more, the 370 MB mini-client provided far better graphics and smoother gameplay. Of course, their gaming experience would be greatly improved.

However, Bloody Battle Song had already been pretty much abandoned by most people. How many old players remained?

Recovering the costs of research and development aside, the bit of income that they generated probably could not even cover the cost of the company’s daily operations.

Thus, they found themselves in a deadlock.

Wang Xiaobin knew full well how bad the current situation was. If the problem was with unimportant details, they probably could have salvaged it.