Chapter 213 - Just as Boss Pei had Expected! (1/2)

Pei Qian waited for a few minutes. Lin Wan had not sent any questions. This meant that the problem had been resolved. In fact, Pei Qian knew that the advertising plan he had sent them was the most effective advertising method for traditional web-based games.

He could not say that the quality-price ratio was the highest, but it was quite effective.

For web-based games, advertising methods with the best quality-price ratio required directly copying other games’ materials or creating strange, humorous videos. All in all, their aim was to get as many clicks as possible.

Take ‘I keep showering, where is the world of oil’ for example[1].

However, doing so was illegal. One could not use others’ art resources at will, or they would surely be sued.

Pei Qian would not do anything illegal. Thus, he had no choice but to hire movie stars.

Traditional web-based games mainly targeted middle-aged players who were rich and successful like owners of private companies or coal bosses. These people loved watching Hong Kong celebrities. At the same time, they did not have high expectations for game graphics and had plenty of cash. They also liked the feeling of having followers in games.

Thus, filming advertisements targeted at people like that would be good.

He chose Hong Kong celebrities to appear more attractive and warm to the target audience. At the same time, he made the language simple so that the merits of this game would be obvious to the target audience.

These included the ability to earn money from selling equipment, deal freely, fight in wars, and the like. All of these were characteristics that were popular to web-based game players.

If one could list all of these merits in the advertisement, it would be simple and effective. The advertisement would also brainwash viewers effectively. It would make the money spent worth it.

Since that was the case, why would Pei Qian want to film the advertisement in this manner?

The reason was simple. The target audience was wrong, and the effect would be useless!

This advertising method was meant to attract players of traditional web-based games. Ordinary players would despise these methods.

It was the same logic with the name ‘Bloody Battle Song: The Powerful Version’.

This way, while Pei Qian spent money on advertising that would effectively draw people in, the people who would be drawn in would be players of traditional web-based games.

These people did not care about game graphics. Instead, they only wanted to use cash to slaughter as many people as they could, buy as many loyal followers as they could, and enjoy feeling like the moon among stars.

Yet, what was ‘Bloody Battle Song: The Powerful Version’ about?

There were almost no paywalls, people could only purchase strength potions, and only lucky ones selected by the ‘Chosen One’ system would be allowed to slaughter everyone else.

They even changed the game’s form-from a traditional browser game to a mini-clientjust to improve the game’s graphics.

In other words, these people would have to download the mini-client to play the game. They could no longer access it from the browser and play whenever they wanted to. The computers that they used in the office might not have this game installed either. Yet, they might not even notice the improvements in graphics.

When they find out that this was not the game they were looking for, they would curse under their breaths and run as fast as they could.

Could this game succeed?

He would spend huge amounts of money hiring celebrities to film the advertisements. He would also buy advertising space on various websites. Ultimately, the advertisements would still prove ineffective, and the game would lose players.

He would incur losses for sure!

What kind of people was Bloody Battle Song: The Powerful Version really made for?

The game was probably targeted at students and working adults who were not rich, ordinary players who like playing traditional browser games but could not afford to top up too much money on them, or ordinary client-side games and mobile games players.

However, the problem was that most of these people would probably be turned off by the game’s name and advertisements.

They would be just like Pei Qian; even if he could recite the advertisement script backward, he would never think about trying the game out.

Thus, there was no problem with the game or the advertising method per se.

However, the game and advertisements would appeal to different groups of people. That was where the problem was!

In addition, they invested a lot in the game to begin with. They spent a total of seven to eight million yuan on research and development coupled with advertisements. With a limited number of players and purchase optionseven if some people did try out the game, they probably would not be able to recover the capital.

Pei Qian let out a long sigh. It looked like he could leave Shang Yang Games alone for now.

The next thing to focus on was the research and development of Repent and be Saved.

Two days ago, Pei Qian discovered that official novels about Repent and be Saved were being uploaded onto Zhongdian Chinese Network. This gave him a good scare indeed. After being through so much, Boss Pei was now extremely cautious and wary. Any slight movement or breeze would catch his attention.