Part 3 (2/2)
Technically, an interview is a consultation with a man of rank for the sake of publis.h.i.+ng his opinions. In practice, however, because the term _man of rank_ is hazy in its inclusiveness, the word has come to mean consultation with any person for the purpose of reporting his views. And in this sense the word _interview_ will be used in this volume.
=69. A Pleasing Presence.=--The first requisite for successful interviewing, a pleasing presence, must be interpreted broadly. In the term are included immaculacy of person and linen, as well as tact, courtesy, and all those qualities that make for ease of mind while conversing. Clothes may not make a man, but the lack of them will ruin a reporter. An unshaven face or a collar of yesterday's wear will do a newspaper man so much harm in some persons' eyes that all the shrewd questions he can ask during the interview will be of little value. Lack of tact in approaching or addressing a man will have the same unfortunate result. Many reporters think that by resorting to flattery they can induce men to talk; then they wonder why they fail. A reporter must keep in mind that the persons he interviews usually possess as keen intellects as his own and mere flattery will be quickly detected and resented.
=70. Courtesy.=--Above all things in his purpose to present a pleasing presence, the interviewer must possess unfailing courtesy. He must never forget that he is a gentleman, no matter what the other person may be.
He cannot afford to permit himself even to become angry. Anger does not pay, for two reasons. In the first place, when a reporter loses his temper, he immediately loses his head. He becomes so absorbed in his own emotions that he cannot question shrewdly or remember clearly what is said by the man from whom he would extract information. In the second place, anger creates hostility, and a hostile man or woman not only does not willingly give information, but will be an enemy of the paper forever afterward. Always, therefore, the interviewer must be courteous, knowing that kindness begets kindness and that the other fellow, if approached rightly, will respond in the end to his own mood.
=71. Asking Questions.=--Concerning the second requirement for interviewing, judicious questioning, only general precepts can be given.
The reporter must rely largely on himself. As a rule, however, the personal equation should be considered. Every man is interested in himself and his work, and the interviewer often may start him talking by beginning on work. The essential thing is to get some topic that will launch him into easy, natural conversation. Then, with his man started, the interviewer may well keep silent. Only a cub reporter will interrupt the natural flow of conversation for the sake merely of giving his own views. If the man runs too far afield, the reporter may guide the conversation back to the original topic; but he may well subject himself to much irrelevant talk for the sake of guiding his informer back gracefully to the topic of interest.
=72. Persons Seeking Advertis.e.m.e.nt.=--From the standpoint of the newspaper man, there are three cla.s.ses of persons one encounters in interviewing: those who talk, those who will not, and those who do not know they are divulging secrets. Concerning the first little need be said. Such persons talk because they enjoy seeing their names in print.
It is a marvel how many men and women object with seeming sincerity to their names being made public property, yet at the same time give the reporter full details for the story he wishes and hand him their cards so that he may spell their names correctly. Many such celebrities will stand for any kind of interview, so that the reporter need only determine in advance what he would have them say to make a good story.
With them advertis.e.m.e.nt is so much personal gain; they are glad to accede to any sort of odd statement for the sake of possible public notice. Such persons are to be avoided; advertis.e.m.e.nts are written by the advertising manager or his helpers and fixed prices are charged.
=73. Persons Refusing to Talk.=--With the second and third cla.s.ses, however, the interviewer must be careful, particularly with the second.
Men who will not talk are usually well acquainted with the world.
Sometimes they may be forced into making statements by asking them questions that will almost certainly arouse their anger and so make them speak hastily, but the reporter himself must be doubly careful in such cases to keep his own temper sweet. Oftentimes such men, particularly society criminals and others who possess an especial fear of having their wrong-doing known among their friends, try to keep from being written up by saying they are unwilling to make any kind of statement for publication, but that they will do so in court if anything is published about them. The reporter will not let such a threat daunt him.
He will get the facts and present them to the city editor with the person's hint of criminal action, then let the city editor determine the problem of publication.
=74. Persons Divulging Secrets.=--Frequently a person of the second cla.s.s may be slyly converted into the group of those who do not know they are divulging secrets, by the reporter deliberately leading away from the topic about which he has come for an interview, then circling round to the hazardous subject when the person interviewed is off his guard. Probably the most ticklish situation in all reporting is here. To make a person tell what he knows without knowing that he is telling is the pinnacle of the art of interviewing. As Mr. Richard Harding Davis has so exactly expressed it:
Reporters become star reporters because they observe things that other people miss and because they do not let it appear that they have observed them. When the great man who is being interviewed blurts out that which is indiscreet but most important, the cub reporter says: ”That's most interesting, sir.
I'll make a note of that.” And so warns the great man into silence. But the star reporter receives the indiscreet utterance as though it bored him; and the great man does not know he has blundered until he reads of it the next morning under screaming headlines.[4]
[4] _The Red Cross Girl_, p. 7.
It is for such reasons that a quick perception of news even in chance remarks is a requisite for interviewing. If one does not grasp instantly the value of a bit of information, the expression of his face or his actions will give him away later when a full realization of the worth of the news comes to him, or else he will not be able to recall precisely the facts given.
=75. Retentive Memory.=--It is for the same reason, too, that a retentive memory is necessary. Fifty per cent of those interviewed will be frightened at the sight of a notebook. And all men become cautious when they realize that their statements are being taken down word for word. The reporter must correlate properly and keep firmly in mind the facts gleaned in the interview, then get as quickly as possible to some place where he can record what he has learned. Many an interviewer will listen a half-hour without taking a note, then spend the next half-hour on a horse-block or a curb writing down what the person interviewed has said. Other reporters with shorter memories carry pencil stubs and bits of specially cut white cardboard, and while looking the interviewed man in the eye, take down statistics and characteristic phrases on the cards. Some even, as on the stage and in the moving pictures, take occasional notes on their cuffs,--all this in an effort to make the one interviewed talk unrestrainedly.
=76. Use of Shorthand.=--A word may be said here concerning shorthand.
Its use in interviewing and in general news reports should not be too much encouraged, even when a man is entirely willing to have his exact words recorded. Often it deadens the presentation of news. Shorthand has its value as far as accuracy and record of occasional statements are concerned, and may well be used, but its too faithful use has a tendency to take from news stories the imagination that is necessary for a complete and truthful presentation. The stenographic reporter becomes so intent upon the words of the person he is quoting that he misses the spirit of the interview and is liable to produce a formal, lifeless story. The reporter may well use shorthand as a walking cane, but not as a crutch.
=77. Precise Questions in Interviews.=--If one finds exactness of statement a requisite, one may obtain shorthand results by bringing along a sheet of typewritten questions for submission to the person interviewed. These questions the person must answer definitely or else evade, in either case furnis.h.i.+ng story material. But whether a reporter comes armed with such a list of questions or not, he must at least have definitely in mind the exact purpose of his visit and the precise questions he wants answered. In the majority of cases the reason that interviewers meet with such unwelcome receptions from great men is that the latter are too busy to waste time with pottering reporters.
Certainly the men themselves say so. President Wilson declares that of the visitors to the White House not one in ten knows precisely why he has come, states definitely what he wants, and leaves promptly when he has finished. Such persons are an annoyance to busy men and women, and the newspaper man who can dispatch quickly the business of his visit will more likely meet with a favorable reception next time.
=78. Learning a Man's Career.=--As an aid to interviewing prominent men, whether one typewrites one's questions in advance or merely determines what in general one will ask, the reporter should have a good general knowledge of the man's career and what he has accomplished in his particular field, so that the noted man may not be forced to go too much into detail to make his conversation clear to the interviewer. Some men seem annoyed when asked to explain technical terms or to review well-known incidents in their lives. Such facts may be obtained from the files of the morgue, from encyclopedias, from the _Who's Who_ volumes, and from local men a.s.sociated in the same kind of work. Frequently one will find it advisable to consult the city editor and other members of the staff, as well as local or less known men, by way of preparation for interviewing a prominent visitor.
=79. Ability to Detect Falsehood.=--The fifth requirement for successful interviewing, and the last to be discussed in this chapter,[5] is the ability to detect falsehood readily. All persons who talk for publication speak with a purpose. Sometimes they talk for self-exploitation; occasionally they wish to pay a grudge against another man. Sometimes their purpose is what they say it is; often it is not. Sometimes they tell the exact truth; frequently they do not, even when they think they are speaking truthfully. It may seem odd, but it is true that comparatively few of the persons one questions about even the most commonplace occurrences can give unbiased reports of events. They were too much excited over the affair to observe accurately, or they are too much prejudiced for or against the persons involved to witness judicially. The reporter, therefore, must take into consideration their mental caliber and every possible motive they may have for acting or speaking as they do. If the person who met the reporter a moment ago at Mr. Davidson's door was his wife and she refused to talk about the shooting, or said he was not shot, she evidently had a motive for her statement. And if the woman next door recounts with too much relish and in too high-pitched tones the cat-and-dog life of the Davidsons or their declared intentions each of killing the other, the reporter had better take care. She is probably venting an old-time grudge against her neighbors, whose son last month broke a window-pane in her house.
Countless libel suits might have been avoided had the reporters been able to detect falsehood more readily.
[5] The value of characteristic phrases and gestures in the interview is discussed on page 130.
=80. Questioning Everyone.=--Because of these sharp discrepancies in men's natures and the fact that everyone sees an event from his own individual angle, it is necessary for a reporter to question everybody in any way connected with a story. He should see not only Mr. and Mrs.
Davidson, if possible, but other witnesses of the shooting, acquaintances in the neighborhood, the servants in the house, and anyone else, no matter how humble, likely in any way to be connected with or to have knowledge of the occurrence. Oftentimes a janitor, a maid, or a chauffeur will divulge facts that the mistress or the detective bureau would not disclose for large sums of money. Frequently a child in the yard or on the back steps will give invaluable information. This is particularly true when the older persons are attempting to conceal facts or are too much excited from a death or an accident to talk. Children usually are less unstrung by distressing events and can give a more connected account. Moreover, they are almost always willing to talk, and they generally try to tell the truth.
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