Chapter 788 - Wen Haowen Observes the Work Situation (1/2)
Translator: Atlas Studios Editor: Atlas Studios
Wen Xinya had slipped into a busy work mode and her team of subordinates had also begun designing the advertis.e.m.e.nts and posters that were to be placed in the Gu Family’s shopping mall. Every single design sketch had to be looked through carefully and a.n.a.lyzed by professionals. Besides, Wen Xinya was naturally talented in design and, although she was not a professional, she was still sharp when it came to matching colors and themes.
“The color scheme is great, but the final combination looks a little dull and balanced. I’m not looking for balance because balance means boring with no unique features. It won’t be eye-catching enough. You may try making the colors here a little more vibrant. When you do, you’ll realize that the entire piece stimulates and appeals to one’s visual senses! What I’m looking for is a captivating color scheme that will catch the attention of everyone.
“We’re trying to achieve a minimalistic vibe for our campaigns and ads, though we have to catch the people’s attention and make our ads unforgettable. Our theme is feeding the skin with fruits. In that case, the three concepts of our design will be fruits, celebrities and the product itself!
“I do have some expectations of the overall piece after everything is put together. Our products have to look like a vibrant and sumptuous spread that will tempt everyone into having a slice of enjoyment. We have to give our audience the illusion that they’re enjoying an ambrosial experience. Yes… feeding the skin with fruit. The main focus is the enjoyment and pleasure that’s derived from the absorption of natural and healthy fruits. That’s the concept of my design.”
At this point, Xiao Yang and Xiao Zhang had both been convinced by Wen Xinya’s abilities, and they had to admit that she was indeed remarkably outstanding and had proven her abilities in every aspect.
For example, Wen Xinya was well versed in graphic design and knew how to match colors. Even as professionals, they were thoroughly impressed.
In general, graphic design sketches were done according to her requests. There were no major issues, and Wen Xinya soon consolidated a list of details that she wanted them to alter. “Everyone, work hard today. I want to see a perfect sketch tomorrow. Do you guys have any issues?”
Xiao Zhang and Xiao Yang answered agitatedly, “Don’t worry, Missy. There are no problems on our side.”
w.a.n.g Siying was filled with a mix of emotions. It had been a long time since she saw her subordinates being so energetic and proactive. It was as if they were extremely enthusiastic about their jobs.
She had never witnessed that side of them ever since they joined the Wen Corporation!
They had merely worked with Wen Xinya for a few days and yet, she had already used her actions and ideas to motivate them to work efficiently in order to meet her expectations. She was slowly trying to nurture them into becoming elites.
Wen Xinya looked at w.a.n.g Siying and asked, “Team Leader w.a.n.g, how are the celebrity endors.e.m.e.nts going at Lingyun Entertainment Company?”
Ling Qingxuan had already given them the benefit of working with his entertainment company and hence, Wen Xinya delegated the task to w.a.n.g Siying.
w.a.n.g Siying answered, “Several celebrities have already agreed to help us with the product launch, and I’ve also sent the invitations out. As for the media, I’ve also made the necessary arrangements.”
The A-list celebrities would definitely agree to show up on the account of Wen Xinya, who was the successor of the Wen Corporation. Besides, Ai Shang Group was an up and coming brand in the nation. The news of Wen Xinya joining the Wen Corporation’s marketing and advertising department had also caught the attention of the media and members of the upper-cla.s.s society. That had helped to bring Ai Shang some fame.
Wen Xinya was rather pleased about it.
Wen Xinya closed the file and got ready to leave.
At this moment, Ye Jingzhou led Wen Haowen into the office.