Part 12 (2/2)

”In all of our research”: Eric Nicoli quoted in EMI news conference, audio webcast from April 2, 2007; other details about the press conference come from this source.

Barney Wragg background: Author interview with Wragg.

”I realized that as an industry we'd kind of been smoking crack”: Ibid.

a.n.a.lysis of EMI struggles: Paraphrased from author interview with Ty Braswell.

Barney Wragg did research and worked with Steve Jobs and Eddy Cue: From author interview with Wragg.

”In a moment of desperation”: Confidential source.

Eric Nicoli's spending: From Dugan, Emily, ”Money to Burn: How EMI's Profligate Bosses Filled a House with 20,000 Worth of Candles,” The Independent The Independent, November 30, 2007, p. 27.

Wragg...leaving the company for reasons he wouldn't divulge: Author interview with Wragg.

Steve Jobs's manifesto and quotes: From Jobs, Steve, ”Thoughts on Music,” apple.com, February 6, 2007.

”My instinct is it will beef up the digital sales pretty significantly”: Author interview with Ian Rogers.

”spreadsheet that plays music”: Ian Rogers quoted in ”Convenience Wins, Hubris Loses and Context vs. Context, a Presentation for Some Music Industry Friends,” October 6, 2007, blog post, fistfulayen.com ”All the stuff we've been saying”: Author interview with Ian Rogers.

”Digital isn't the future-it's today”: Author interview with Tom Corson. Alicia Keys list of formats: Provided by BMG.

Ringtone revenues: From BMI. ”We see no sign of it slowing down right now”: Author interview with Rio Caraeff, 2006.

”You're doing it for the person who's in the mall and their phone rings”: Author interview with will.i.am, 2006.

Edgar Bronfman Jr. speech, including Baek Ji Young and SK Telecom: From Convergence 2.0 Symposium keynote address, September 17, 2007, transcript.

Ricky Martin detail: Confidential source. Juanes promotion: From Cobo, Leila, and Ayala Ben-Yehuda, ”Digital Business Heats Up for Latin Music,” Reuters/ Billboard Billboard, December 17, 2007. ”It is a huge, huge, huge piece of the business”: Confidential source.

Jupiter Research and M:Metrics studies: From Morrison, Dianne See, ”WMG Reports Fall in Ringtone Sales; Mobile Remains Soft, mocoNews mocoNews, February 7, 2008. ”It doesn't seem like anything that's going to have a long-term sustained growth”: Author interview with Peter Paterno, 2006. ”People say, 'Ringtones are fas.h.i.+on'”: Author interview with Mark Donovan.

”I don't think the research indicates”: Confidential source.

”It's mind-blowing-I'm listening to music constantly”: Rick Rubin quoted in Hiatt, Brian, ”Biz Bets on Subscriptions,” Rolling Stone Rolling Stone, December 13, 2007, pp. 1718.

”If you're a ma.s.sive music fan”: Author interview with Ted Cohen. Total Music detail: From ”Universal Music Takes On iTunes: Universal Chief Doug Morris Is Enlisting Other Big Music Players for a Service to Challenge the Jobs Juggernaut,” Business Week, Business Week, October 22, 2007. October 22, 2007.

Steve Jobs may be coming around to subscriptions: From Hiatt, Rolling Stone Rolling Stone, December 13, 2007, pp. 1718.

Description of The Long Tail The Long Tail theories: From Anderson, Chris, theories: From Anderson, Chris, The Long Tail: Why the Future of Business Is Selling Less of More The Long Tail: Why the Future of Business Is Selling Less of More (New York: Hyperion, 2006). ”I pa.s.sed out twenty copies of Chris's book”: Author interview with Erin Yasgar. (New York: Hyperion, 2006). ”I pa.s.sed out twenty copies of Chris's book”: Author interview with Erin Yasgar.

”You want to take a record label profitable quickly?”: Author interview with Terry McBride.

Rhapsody/iTunes percentages from NPD Group study: Cited in Hiatt, Rolling Stone Rolling Stone, December 13, 2007, pp. 1718. ”It's getting better”: Author interview with Terry McBride.

BitTorrent, discussions with movie and record companies: Author interview with Ashwin Navin.

”The music companies were just paralyzed”: Ibid.

Some 2,700 music retailers have closed since 2003: From the Almighty Inst.i.tute of Music Retail. ”We're trying to reposition the business”: Simon Wright quoted in ”Steep Rent Forces Closure of LA-area Virgin Megastore,” a.s.sociated Press, December 27, 2007.

Radio listeners.h.i.+p: From Arbitron.com.

”It's going to be difficult to make a lot of money”: Author interview with Joe Smith.

Paramore deal and ”You have to sacrifice to get somewhere”: From Knopper, Steve, ”Reinventing Record Deals,” Rolling Stone Rolling Stone, November 29, 2007, p. 13.

”Say I was considering being the sole investor”: Author interview with Steve Greenberg.

”It gives the label more incentive to work hard”: Author interview with Chris Black.

”They're going to have to use 360 deals”: Author interview with Chris Lighty.

Aimee Mann detail and ”A lot of artists don't realize how much money they could make”: From Byrne, David, ”The Fall and Rise of Music: The CD? It's Dead,” Wired, Wired, January 2008, pp. 124129. January 2008, pp. 124129.

”It's easy to see why bands would resist”: Jamie Kitman quoted in Knopper, Rolling Stone Rolling Stone, November 29, 2007, p. 13. ”My knee-jerk reaction would be 'no way'”: Jordan Kurland quoted in Ibid.

Jim Griffin's tax-the-ISP plan, as well as Paul McGuinness quote (from speech) and Gary Stiffelman quote: From Knopper, Steve, ”Best Plan to Save the Record Biz: Bill the ISPs, Make File-Sharing Legal,” Rolling Stone Rolling Stone, May 1, 2008, p. 51.

”A day that will live in infamy”: From Peisner, David, ”The October Surprise,” SPIN SPIN, January 2008, pp. 8286.

Radiohead quotes and comScore numbers: From Binelli, Mark, ”The Future According to Radiohead,” Rolling Stone Rolling Stone, January 23, 2008, p. 57.

”I'm truly saddened because I think music has been devalued”: Trent Reznor quoted in Westhoff, Ben, ”Trent Reznor and Saul Williams Discuss Their New Collaboration, Mourn OiNK,” newyork.com, October 30, 2007.

”You see these articles about the disaster in the music business”: James Mercer quoted in Peisner, SPIN SPIN, January 2008, pp. 8286.

David Byrne and Nonesuch: From Byrne, Wired Wired, January 2008, pp. 124129.

”The mixtapes were obviously very concerning”: From Serpick, Evan, ”How Lil Wayne became a Superstar,” Rolling Stone Rolling Stone, June 26, 2008, p. 15.

”The idea of fighting it seems kind of silly”: Author interview with Mac McCaughan.

Doug Morris's salary: From Vivendi S.A. Form 20-F filing with US Securities and Exchange Commission, June 29, 2006.

”If I could just make records and work with artists”: Author interview with Mark Williams.

Guy Hands information and quotes: From Langley, William, ”Profile: Guy Hands,” telegraph.co.uk, January 20, 2008.

”The recorded music market has been declining and may continue to decline”: From Vivendi S.A., Form 20-F, US Securities and Exchange Commission, June 29, 2006.

Ahmet Ertegun anecdote: From Dannen, Hit Men Hit Men, p. 252.

Doug Morris's retelling and ”the truth is, that's what it's all about”: Author interview with Morris, 2005.

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