98 Advertisers (1/2)
”One is an energy drink company. They are willing to sponsor 10 million for the concert, their request is that billboards of their products must appear on the stage side during the concert, and Miss Ling has to advertise it for them.
The other is a Phone Manufacturer, they are willing to sponsor 5 million, they want the ringtone copyright of all the songs by Miss Ling.
The final one is Huaxia Central Television, they are willing to sponsor 70 million yuan, in return for the live broadcasting rights of the concert.”
In fact, the so-called ”sponsors.h.i.+p fee” was just an eloquent term for receiving bribes. The sponsors just slipped money into the organizer's pocket, provided that the organizer could satisfy the sponsors demand.
Many transactions were carried out in the name of ”sponsors.h.i.+p”. If the transaction was carried out in the name of sponsors.h.i.+p it would allow the company to write it off as a tax deduction. It would allow the expenses to be deductible because they were considered part of the cost of doing business.
Zhang Xiaohua thought for a moment and said: ”Tell the drink company, we are up for their offer but they will need to add 5 million more to the deal.”
Xu Fengnian nodded and said: ”I think there should be no problem. I will negotiate with their spokesman.”
Zhang Xiaohua continued: ”Tell the Phone company that there are still many companies that are willing to buy the ringtone copyright of Ling Ming's songs and ask them for 3 million more, otherwise we will sell to other companies.”
”But there is no other company!” Emma whispered.
Xu Fengnian smiled and explained: ”This is called 'virtual compet.i.tion'. We can create hypothetical companies in order to increase compet.i.tiveness and force the other party to increase the price. Although it's a bit risky if we push too hard or get caught out, it has a great effect if managed well.”
Emma, hearing his words, turned bright red from embarra.s.sment and playfully stuck out her tongue.
”As for Huaxia Central Television, this will be more troublesome. I'm gonna have to rely on you to subtly reject their offer, try to leave things on good terms.” Zhang Xiaohua said. He had heard of this HCTV, it was currently the most popular TV station in the country, so he couldn't afford to offend them.
”Why?” Xu Fengnian was puzzled.
HCTV's offer was more than good, 70 million yuan just to buy the live broadcast rights of a concert.
”If the fans can watch the concert at home for free, then who will buy the CD?” Zhang Xiaohua said with a smile.
”You want to sell the recording of the concert?”
Zhang Xiaohua nodded and said: ”With the popularity of Ming'er, this concert is definitely a must see event, tickets will probably be sold out the instant they go up, that leaves lots of people who aren't able to see the concert. It's a large market just waiting for us to exploit.”
Xu Fengnian made a bitter face: ”But HCTV offer shows their sincerity. They want to cooperate with us, the station is too influential. If we refuse them, they will definitely feel someway about it and if they take a negative stance against us, it is gonna be bad for the company.”
Zhang Xiaohua smiled disapprovingly: ”Don't we have a promotional video of the concert? Just give them that video for free, let them broadcast that. It's a little evasive, but just try your best to smooth things over with them.”
”This method should work,” said Mi Jia.
”I'll go to the station in person when I have time. I have a little bit of friends.h.i.+p with the director of the station. Since we are giving them the video free of charge. It should help smooth things over.” Xu Fengnian sighed.
Zhang Xiaohua then turned to look at the newly appointed HR Manager Qiu Ze and asked: ”I asked you to send some staff to help the Zhou Yi a few days ago. How is the matter going?”