73 Tragedy (1/2)
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A week later....
The price of w.a.n.g Jingwen's alb.u.m had dropped from 1,000 yuan to 300 yuan. But even after the price drop, the alb.u.m was still left unattended on the shelves. The sales volume still hadn't broken the 5-digit column. It was now meaningless to continue to cut the price, they had to admit they had taken a loss.
After receiving the investment from Ling Qitian, Cao Feifei personally planned and opened a round of advertising but this time it wasn't for the alb.u.m but for the concert at Tianjing Theater next week.
In order to attract an audience, they alluded that w.a.n.g Jingwen would be singing all her cla.s.sic songs at the concert, including the songs from her first alb.u.m [Hearts Emotions], the duration of the concert would be two hours, allowing the audience to enjoy the auditory feast.
Of course, apart for the song ”Broken-Hearted Woman”, HuaXiang Entertainment had already regained all the rights to the other songs of w.a.n.g Jingwen's first alb.u.m. Therefore, w.a.n.g Jingwen did not have the rights to sing those songs.
The reason why Cao Feifei created such propaganda was just to attract the fans to buy the tickets. After all, they didn't know that w.a.n.g Jingwen couldn't sing those songs. Plus with just a few words hidden in the consumer agreements on the ticket sites they got away basically with false advertis.e.m.e.nt. And HuaXiang Entertainment would have nothing to sue about.
In fact, Cao Feifei was forced to do so, in order to recover the company's losses, she had to lie. Anyway, when the audience found out that they had been deceived, the money would have already entered the pocket of the New Century Entertainment.
For some people, as long as they could earn some benefits, nothing else was important, even if it involved hurting others!
Coincidentally, Cao Feifei was one of these people.
After the disastrous defeat of w.a.n.g Jingwen's latest alb.u.m sales, Cao Feifei also realised a truth from it, so she decisively gave up on the general market and aimed the propaganda of this concert at the wealthy market.
An alb.u.m sold for only a thousand yuan, but those poor people still couldn't afford it and they even looked down on the concert. Therefore, the main propaganda of Cao Feifei this time was aimed at the upper-middle-cla.s.s people in the society, that is, people with certain economic ability, the fare for the top end VIP seats had reached 20,000 yuan per seat, seats for the middle row were 10,000 yuan per piece, only in the last few rows were the fares cheaper, but it was still up to 5,000 yuan each.
Moreover, this time, Cao Feifei also invited many contemporary so-called heavyweight guests to help out, not just artists from New Century. They had all produced at least one smash hit, this lineup was fully worthy of the high ticket prices.
After two days of publicity, the tickets for the concert officially entered the sales stage.
Since the [Tianjing Theatre] could only accommodate 15,000 spectators, the tickets up for sale were only 10,000, but because the previous publicity had achieved good results, the tickets were being sold in quick succession. The 5,000 yuan seats and the 10,000 yuan seats were selling extremely well but the senior VIP seats in the front row had dismal sales.
In order to attract high end consumers, Cao Feifei had to increase publicity, and promised that all the audience who bought the front-end VIP seats could enjoy special treatment: A chance to enter a ticket draw which would happen in the middle of the concert. The winner would get a kiss from w.a.n.g Jingwen and get to request a keepsake from w.a.n.g Jingwen.
As soon as this news came out, those lonely and unscrupulous millionaires couldn't hold it anymore. They rushed to buy the high-priced VIP seats. In just one day, the VIP tickets were sold out smoothly, all 500 of them.
While Cao Feifei was busy scrambling to attract fans, Zhang Xiaohua was laughing his head off.
Where was the concert, this was clearly a fis.h.i.+ng trap.
In Zhang Xiaohua's view, Cao Feifei's method was completely a waste of time and money. It was better to just let w.a.n.g Jingwen perform striptease on stage directly. Just imagine it, those 5,000 tickets would be sold out in the blink of an eye.
At the same time, the Internet was ablaze. Fans who couldn't afford the tickets issued angry shouts, and condemned the low-level actions of New Century, thinking that they were simply insulting w.a.n.g Jingwen's personality. Looking down on those poorer consumers, these high fares were just trampling on their dignity!
Many people expressed complete disappointment with w.a.n.g Jingwen and reluctantly began to withdraw from her ranks. As a result, w.a.n.g Jingwen's fan base plummeted. In just two days, her fans dropped from 28,000,000 to 20,000,000. And it was still falling....
Seeing that Zhang Xiaohua was facing the computer and laughing crazily, Yuan Datong said: ”What are you so happy about? When are we gonna help Ming'er promote her alb.u.m? Look at New Century, you don't see them being idle, w.a.n.g Jingwen's face is all over the street.”
”So what? Without songs, even if her face covered the sky, it would still be futile.” Zhang Xiaohua said leisurely.
”Is it in vain? You know, the fare of w.a.n.g Jingwen's concert has reached the highest price for concerts in history. It's only a been a few days, but I heard that they have sold more than 1,000 tickets already. If it ends up sold out, New Century will definitely make a big profit. Now, do you still think it's in vain?” Yuan Datong said unwillingly.
”True, New Century is currently vulnerable, we can't allow them to pick themselves back up.”
Speaking of this, Zhang Xiaohua immediately summoned everyone: ”I want you guys to keep posting on the Internet, about how, apart from ”Broken-Hearted Women”, w.a.n.g Jingwen has lost all rights to sing the songs from her first alb.u.m at HuaXiang Entertainment. Finally, add another sentence, also ask the fans not to be deceived by New Century's word play. By the way, ask Zhou Yi and his people to help out as well, oh, also contact those online troll armies, tell them to spread the word. Whoever spreads the word around the most will earn 1,000 yuan.”
”Roger that!”
Everyone immediately launched into action, they took out their mobile phones and released a statement online representing HuaXiang Entertainment.
After receiving a call from Emma, Zhou Yi immediately informed all his staff members. As a result, a huge blockade of comments was launched online. Any place where w.a.n.g Jingwen's concert was mentioned, they were there. They flooded the pages with the same message.
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