Part 67 (1/2)

Larry Tye, ”The Father of Spin: Edward L. Bernays and the Birth of P.R.,” PR Watch, 1999, s to Women,” New York Times, March 27, 1985.

125 ”new economic gospel of consumption”

Robert LaJeunesse, Work Time Regulation as Sustainable Full Employment Strategy: The Social Effort Bargain (New York: Routledge, 2009), pp. 3738.

126 ”part of the greater work of regeneration and redemption”

James B. Twitch.e.l.l, Adcult USA: The Triumph of Advertising in American Culture (New York: Columbia University Press, 1996).

127 ”it would seem that we can go on with increasing activity”

Benjamin Hunnicutt, Work Without End: Abandoning Shorter Hours for the Right to Work (Philadelphia: Temple University Press, 1988), p. 44.

128 ”needs and wants of people have to be continuously stirred up”

”Retail Therapy,” Economist, December 17, 2011.

129 use of Bernays's book Propaganda in organizing Hitler's genocide

Dennis W. Johnson, Routledge Handbook of Political Management (New York: Routledge, 2009), p. 314 n. 3; see Edward Bernays, Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays (New York: Simon & Schuster, 1965).

130 ”infinitely more significant than any s.h.i.+fting of economic power”

Walter Lippmann, Public Opinion (New York: Harcourt, Brace, 1922), p. 248.

131 reinvigorated the use of subconscious a.n.a.lysis in the field of neuromarketing

Natasha Singer, ”Making Ads That Whisper to the Brain,” New York Times, November 14, 2010.