Part 20 (1/2)

[>] ”If attacked on some vulnerable”: Hubbard, ”Dept. of Govt. Affairs,” HCO Policy Letter, August 15, 1960.

[>] ”To take over absolutely”: Hubbard, CS-G ”Confidential: Intelligence Actions, Covert Intelligence, Data Collection,” December 2, 1969.

[>] ”safeguard Scientology orgs”: Hubbard, ”The Guardian,” HCO Policy Letter, March 1, 1966.

[>] ”riots and disaffection”: Order of the Day, November 18, 1970. Hubbard accused Time's medical and health editor of being a member of the World Federation of Mental Health, and also went on, in this issue, to accuse much of the American press of being Communist.

5. Travels with the Commodore The primary sources for this chapter were Jeff Hawkins, Neville Chamberlin, Alan Walter, Mike Henderson, Glenn Samuels, Gerry Armstrong, Gale Irwin, DeDe Reisdorf, and Karen Gregory, who provided personal recollections of life in the Sea Org and aboard the Apollo. For a less personal view of Hubbard's years at sea, I turned to Miller's Barefaced Messiah and Atack's A Piece of Blue Sky, as well as to L. Ron Hubbard's policy statements and bulletins issued in the 1960s and 1970s, his book Mission into Time, and several other Scientology publications.

I gleaned a fuller understanding of the Xenu and OT 3 myth through discussions with J. Gordon Melton at the University of California, Santa Barbara, and through lengthy conversations with Jeff Hawkins, Chris Many, and several other former members, as well as with Mike Rinder. James Lewis's book Scientology also offered an excellent scholarly perspective.

For insight into Scientology's marketing strategy, I relied upon Scientology's ”sales bible,” Surefire Sales Closing Techniques (Parker Publis.h.i.+ng Company, 1971), and L. Ron Hubbard's compilation of sales-related bulletins, contained in the Church of Scientology's ”Hard Sell Reference Pack.” I also had the good fortune to have access to a trove of Scientology ads, circulars, brochures, and other written material made available to me primarily through the J. Gordon Melton Collection at the University of California, Santa Barbara.

[>] a three-story, 3,278-ton behemoth: Hubbard, Modern Management Technology Defined (referred to as ”The Admin Dictionary”), p. 25; Cooper, The Scandal of Scientology, p. 51.

[>] ”aristocracy of Scientology”: Flag Order 137, The Sea Organization, September 12, 1967.

[>] ”My crew were sixteen men”: Sunday Mirror, December 24, 1967, as cited in Atack, A Piece of Blue Sky, p. 174.

[>] ”My first thought was, this”: Miller, Barefaced Messiah, p. 283.

[>] ”Don't explain. Penetrate”: Hubbard, ”Dissemination Tips,” HCO Bulletin, September 15, 1959.

[>] a technique he'd picked up: Hubbard was particularly captivated by so-called super-salesman Les Dane, whose 1971 book, Surefire Sales Closing Techniques, became required reading for all Scientology registrars and other sales staff. Included in the book are instructions on how to use applied psychology when dealing with customers and how to ”tag team” or ”double team” a prospective buyer, which is a common tactic used in Scientology organizations, particularly with reluctant prospects.

[>] ”more or less in a hypnotic daze”: Hubbard, HCO Policy Letter, September 26, 1979.

[>] ”We have learned the hard way”: Hubbard, ”Handling the Public Individual,” HCO Policy Letter, April 16, 1965.

[>] In 1967 when Jeff joined: The Auditor, numbers 24 and 25, 1967.

[>] Four years later, that number: There were forty-three Scientology organizations worldwide in 1971. The Auditor, number 69, 1971.

[>] ”The supreme test of a thetan”: Hubbard, ”The Supreme Test,” HCO Bulletin, August 19, 1967.

[>] ”MAKE MONEY. MAKE MORE MONEY”: Hubbard, ”Income Flows and Pools: Principles of Money Management,” HCO Policy Letter, March 9, 1972.

[>] in contrast to other gurus: ”Sect Recalled as 'Bad Dream'; Bhagwan's Deserted Buildings in Oregon Sold to Another Church,” Was.h.i.+ngton Post, June 27, 1987; ”Rolls-Royce Guru Who Set Up Commune in Oregon Is Dead at 58,” a.s.sociated Press, January 19, 1990.

[>] the Religious Research Foundation: Bill Driver, ”Scientology on Trial,” Willamette Week, May 30June 5, 1985; Robert Lindsey, ”Scientology Chief Got Millions, Aides Say,”New York Times, July 11, 1984.

[>] ”It was fraud”: New York Times, July 11, 1984.

[>] ”Hubbard's noting that human souls”: ”Aspects of Scientology's Founding Myth,” cited in James R. Lewis, Scientology, p. 375.